It’s no secret that Australia owns some of the most "gobsmacking" coastline on the planet. From the rugged cliffs of the west to the turquoise coves of the east, our beaches are the heart and soul of the FRANKS lifestyle.

But with thousands of stretches of sand to choose from, where should you pack your favorite FRANKS swim shorts this summer? Our friends over at ExperienceOz surveyed over 10,000 Aussies to settle the debate.

Here is the official countdown of the Top 10 Beaches in Australia, as voted by you.

10. Bondi Beach, NSW

The birthplace of Australian beach culture. It’s vibrant, historic, and the ultimate place to "see and be seen." Perfect for those who love an electric atmosphere and a trendy café scene.

9. Lizard Island, QLD

For those with deep pockets and a taste for luxury, this Great Barrier Reef gem offers 23 private white-sand beaches. It’s the ultimate off-the-grid tropical indulgence.

8. Byron Bay, NSW

The most easterly point of the mainland. Whether you're here for the pumping surf breaks or the laid-back boutiques, Byron remains an iconic destination for the bold and adventurous.

7. Mandalay Beach, WA

An untouched wilderness south of Perth. If you want to escape the crowds and see rocky headlands and green islands contrasting against crashing white waves, this is your spot.

6. Wineglass Bay, TAS

Who says beaches are only for the North? Tasmania’s pink granite peaks and clam-shaped shoreline offer a breathtaking nature-based experience that’s worth the hike.

5. 75 Mile Beach, QLD

Located on Fraser Island (the world’s largest sand island), this beach is a mosaic of orange, ochre, and white sands. Skip the shark-prone surf and head for the Champagne Pools—nature’s very own spa bath.

4. Noosa Main Beach, QLD

Sheltered, golden, and pristine. Noosa is the "quiet luxury" of the Sunshine Coast. After a swim with the dolphins, head straight to Hastings Street for world-class dining.

3. Burleigh Heads, QLD

A Gold Coast fan favorite. Burleigh combines a tropical vibe with outstanding surf. It’s the perfect place to spend a full day with the family, moving from the sand to the trendy nearby eateries.

2. Cable Beach, WA

Famous for its Indian Ocean sunsets and camel rides, Broome’s crown jewel is world-renowned. If you’re there between March and October, you might even catch the "Staircase to the Moon."

1. Whitehaven Beach, QLD

The Winner. With 7km of 98% pure silica sand (it’s incredibly soft and never gets hot!) and swirling turquoise waters, Whitehaven is the most photographed beach in Australia for a reason. It is, quite simply, paradise on Earth.

Gear Up for the Coast

Whether you’re heading to the silica sands of Whitehaven or the urban surf of Bondi, make sure you’re dressed for the occasion.

Our new Recycled Repreve Collection and Luxury Terry Beachwear are designed to look just as good at the Noosa beach clubs as they do on the rugged shores of WA.