Making Waves, Not Waste: Why Sustainable Swimwear Matters (and How We Do It)

The sun is shining, the water's calling, and that perfect swimsuit is a summer essential. But as we embrace the joy of the ocean, have you ever considered the impact our swimwear choices have on it?

At FRANKS, we believe that looking good shouldn't come at the Earth's expense. That's why we're committed to making waves, not waste, with our approach to sustainable swimwear.

The Problem with Traditional Swimwear

Most conventional swimwear is made from synthetic fabrics like nylon and polyester, which are derived from virgin fossil fuels. The production process can be energy-intensive, and these materials contribute to plastic pollution when they eventually wear out. With billions of plastic bottles ending up in landfills and oceans each year, it's clear we need a better solution.

Our Solution: The Power of Repreve in Our Recycled Swimwear Collection

This is where our commitment to sustainability truly shines. We are incredibly proud to feature Repreve in our Recycled Swimwear Collection.

What is Repreve? Repreve is a leading brand of recycled performance fiber made from 100% recycled materials, including post-consumer plastic bottles. Instead of those bottles clogging up our planet, Repreve transforms them into high-quality, durable fibers that are perfect for swimwear.

Why did we choose Repreve?

• Environmental Impact: By using Repreve, we're actively diverting plastic waste from landfills and oceans. Each meter of fabric helps reduce our reliance on new petroleum, conserve energy, and lower greenhouse gas emissions.

• Quality & Performance: Don't mistake "recycled" for "compromised." Repreve fabric is known for its excellent stretch, durability, and resistance to chlorine and UV rays – exactly what you need for a season of sun and surf. This means your FRANKS swimwear will not only look great but last longer, further reducing its environmental footprint.

• Closing the Loop: It's about more than just recycling; it's about contributing to a circular economy where waste is seen as a resource.

Swim Sustainably, Stand Out Boldly

Our Recycled Swimwear Collection, powered by Repreve, embodies everything FRANKS stands for: bold design, vibrant energy, and the authentic spirit of Australian beach culture – now with an even lighter touch on the planet.

When you choose a swimsuit from our Repreve collection, you're not just getting a stylish, high-performance piece of swimwear. You're making a conscious choice to support a healthier planet. You're joining us in protecting the very oceans and beaches that inspire our designs.

So, this summer, make a statement that goes beyond fashion. Dive into sustainability with FRANKS.

Explore our Recycled Swimwear Collection featuring Repreve today and wear your values with pride!