The Soft Side of Summer: Introducing Luxury Terry Beachwear

At FRANKS, we’ve always been about the bold, the vibrant, and the energetic. But this year, we’re adding a new sensation to your summer wardrobe: unrivaled softness.

We are thrilled to introduce our Luxury Terry Beachwear Collection. It’s a nod to 70s poolside glamour, reimagined for the modern adventurer who values both high-end style and maximum comfort.

Why Terry? The Ultimate Post-Surf Essential

There’s a reason terry cloth is making a massive comeback in the fashion world. It’s the perfect bridge between "just stepped out of the ocean" and "ready for a rooftop drink."

Our new collection isn’t your average toweling. We’ve sourced a premium, heavyweight Luxury Terry that offers:

• Superior Absorbency: Designed to dry you off instantly after a dip in the Pacific.

• Breathable Comfort: The looped texture allows for airflow, keeping you cool even when the Australian sun is at its peak.

• Effortless Style: With a soft, tactile finish, these pieces bring a "Quiet Luxury" vibe to your beach kit.

From Beach to Bar: The Collection

This year’s drop features our signature bold aesthetic applied to this incredibly plush fabric. Whether it’s our Terry Cabana Shirts or our Classic Retro Cut Shorts, each piece is designed to be mixed, matched, and lived in.

"We wanted to create something that feels like a hug from a hotel robe but looks like an Australian fashion icon."

How to Style It

The beauty of Terry is its versatility. Pair our Luxury Terry shorts with one of our 100% Recycled Repreve swimsuits for a high-contrast look, or go full "Terry-on-Terry" for a coordinated, sophisticated ensemble that screams summer vacation.

Better for the Beach

In line with our commitment to the environment, our Terry collection is built to last. We believe in Slow Fashion—creating high-quality, durable pieces that won't end up in a landfill after one season. When you buy FRANKS, you’re investing in a summer staple that only gets better with age.